The third Sunday of July is National Ice Cream Day. In 1984, President Ronald Reagan declared this day to promote economic well-being. The back story on this holiday bolstered the dairy industry, since this frozen treat was produced using 10% of the US dairy farmers’ milk supply. Reagan’s proclamation also called on the people of the United States to do their duty and pay tribute to ice-cream with “appropriate ceremonies and activities.” Eat on, America!